Keith Bonham is director or trustee of several charities and not-for-profit organisations involved in education, the environment, hospice care, sport and youth work. He is also Deputy Lieutenant for the County of Bristol. Keith is a retired chartered accountant with a 35-year professional career spent with Ernst and Young where he was Managing Partner from 1984 to 1992. Naturally, his retirement present was a bicycle.

Former Director of Public Health for North Bristol Primary Care Trust, now a researcher at the University of the West of England. David has a particular interest in tackling health inequalites.

Carol Freeman has been a professional fundraiser for twenty years, including periods as Development Director of Friends of the Earth, Sustrans and the Soil Association. She was awarded an MBE for services to cycling in 2000. She is a former economist and mathematics lecturer with current interests in evolutionary psychology, feminism and swimming - as well as cycling, of course.

Sarah is an independent market researcher and marketing consultant. She works with a wide range of commercial and not for profit organisations throughout the UK.  Prior to that she worked in advertising. She is a keen cyclist and can sometimes be seen with her young daughter Olivia, on a tag-along, struggling up the hills of Bristol shouting "Are you pedalling!?

Bob Smyth is a partner in the Bristol-based law firm Burges Salmon. Specialising in commercial property and chair of the firm's environmental law unit, Bob deals with a wide range of property and environmental projects. He advises a number of public and quasi-governmental bodies plus regional and national financial institutions. Bob lectures and writes on property and environmental issues and is a keen cyclist.

Elizabeth Williams is a Primary Care Development Manager for Bristol South and West Primary Care Trust. She has worked in the NHS, in Public Health and Primary care, for nearly 20 years, before that she was a secondary school teacher.  She works with the public and patients to find out how they think services can be improved, and is particularly interested in services for people with diabetes. Elizabeth is a keen cyclist and, after her children, she would save her Brompton folding bike, if the house were on fire.